PROJECT
OUTLINE
Sound
and image together combine to create a synergistic sensory effect
that is greater than the sum of their separate sensory effects. This
synergy between sound and image gives television media a leading edge
in evoking emotion.
The
power of the television to carry emotion is very strong. When children
sit in front of a television show, they are engaged in it with every
part of their being, their emotions are taken on a ride through the
ups and downs of the programmed content.
People
living in a ‘Television Culture’ learn to differentiate the emotions
of ‘real-life’ and the emotions artificially evoked by television
media. To our bodies however, the emotions evoked in both situations
are indistinguishable.
In
front of the television we learn to distance ourselves from emotion.
It is said in hypnotic science that the subconscious mind can not
distinguish between suggestion and real life, which is also the basis
for creative visualisation and affirmation and neuro-linguistic
reprogramming.
Imagine
the effect on the subconscious mind, of the constant ‘distancing’
from artificially evoked emotion. The subconscious learns from an
early age in life that ultimately emotion is exhausting and irrelevant
and easier to simply repress it. When one encounters an emotionally
evocative event in a real-life situation the subconscious mind will
be ready to act in the way it has been conditioned to. It will be
ready to switch off from emotion. Through the power of media to continually
evoke emotion in our lives we learn to become indifferent to it.
Emotionally
evocative media will ultimately give us the training to respond objectively
to emotionally evocative situations where it is beneficial for our
judgment and action to be more machine like. But what will this seemingly
mechanical capability mean for our broader cultural and social interaction
as it replaces our more natural human emotive actions and reactions.
As television becomes more and more a part of reality, the line distinguishing
‘real’ and ‘unreal’ emotion will become even more blurred in our cognition.
Many
may argue that this indifference is a good thing, that it will help
us to remain objective in the face of personal decisions. But ultimately
this seems very empty and mechanical to always make life decisions
objectively and really does not leave any justification for romance
or for the passionate expression of deepest desire.
At
the most superficial level, re-VISION will simulate abilities to see
into the past and distant locations. At a deeper level, it will act
as an interactive critique of television news and the lack of identification
that many viewers feel towards the human drama and tragedy that grace
our television sets on a daily basis. At an activist level, it hopes
to encourage the user to reflect on the unthinking consumption of
current news stories and images and the effects on their personal
life and community.
Re-vision
requires you to interact by way of a typically caring human gesture.
This gesture of nursing the image becomes the device which breaks
through the wall of emotional indifference we have constructed around
the images presented to us through television media.
The
emotional index of the images is informed by the ancient Chinese medicinal
associations between the 5 elements and the five emotions. Each sequence
of images and sound aims to achieve an emotional reaction and will
be determined by the ball selecting for the viewer, what it deems
as most appropriate for the viewer at the time of engagement. The
dynamics of the real-time audio visual composition inside the ball
ensures that the viewer is presented with a unique image sequence
of emotionally evocative intension.
Images
ranging from war, natural disaster, SARS, human triumph, through to
nature documentaries are re-interpreted in this installation. Image
sequences with emotional weighting for the user, ranging from ANGER,
CONFUSION, MELANCHOLY and FEAR to feelings of JOY will appear in the
"crystal ball".
The
truth about Australian media ownership law reforms and the Harradine
amendment.
http://www.smh.com.au/articles/2003/06/25/1056449303733.html
http://www.smh.com.au/articles/2003/06/22/1056220481832.html
Further
Discussion:
People
that live in a ‘Television Culture’ often feel emotionally overloaded
when exposed to news programmes. This can
be seen in our society by many youth refusing to watch news programmes.
By ignoring news they are making an effort to limit the overload of
emotional provocation; enabling for themselves purer emotional responsiveness.
By ignoring news programs they can also limit their exposure to certain
international and community issues; leading to social isolation.
In
Australian social interaction the spirit of our identity exists in
our general slang and tone more so than in a refined vocabulary. Our
local Media often makes use of this typically Australian language
to help us identify with the stories presented to us in a closer,
more trusting way.
Australia’s
physical isolation is exploited by the mainstream media companies,
some celebrities, and politicians, in a way in which they blatantly
sensor issues and synthesize deliberately deceitful rhetoric using
simple ‘Australian English’ that ‘everyday Australians’ can identify
with. Our isolation makes us particularly vulnerable to this rhetoric
because we really are on the other side of the planet, isolated by
cultural identity, ocean and language.
If
the spirit of Australia’s cultural identity is to
be kept uniquely Australian (or more importantly uniquely human),
then we must insure we are aware of this indifference to emotion that
we are developing in response to provocative media and marketing.
Our indifference to emotion evoked by fictional and non-fictional
images can easily lead to further emotional indifference to many international
and local issues that often require a deep seeded will to overcome.
Without emotion, the passion and will to overcome human issues cannot
exist.
The
science of manipulating human emotion with intent to remove or maintain
an idea in the human mindset is called marketing. Media marketing
is actually a very objective art-form that manipulatively targets
peoples’ emotion. E.g.: Evoking insecurities, like the very feeling
of nothingness that materialism and objectivism seek to cure.
If
we do not remain aware of the psychological effects of emotionally
overloading the human being through provocative images, we could find
ourselves becoming subtly controlled by a media dictatorship that
does not overthrow us by force but through manipulative suggestive
rhetoric.
This
may seem like a far-fetched forecast but if we consider the mechanical
device of artificial intelligence and compare it to the notion of
human decision without emotional influence, we can see that objectivity
could ultimately totally remove our essential human characteristic.
With
our increasing and unquestioning belief in the authority of objective
science we are beginning to abandon other essentially human concepts
which objective science cannot define. The emphasis on intellectual
objectivity leads to an emphasis on the use of processes with definiteness,
provoking doubt and mistrust for essentially indefinite processes
like human emotion and intuition. E.g.: Where the essentially human
device of moral intuition is the foundation for ethical behavior,
the forsaking of indefinite processes in human life can lead to the
abandonment of ethical constraints.
Objective
science forsaking moral intuition can be seen in the way that our
speed limits in Australia are so rigorously enforced.
Ironically there are still many roads in Australia that use the Ø
symbol ‘drive to suit conditions’ a sign of the beautiful trust between
authority and human moral judgment. Today we are told how the speed
limit of 50 has been scientifically proven in laboratory test conditions
to be safer that 60 and a hefty fine is imposed on you if you break
this limit even by 3 km. It is an example of a science based authority
that shows the complete mistrust of human ability to conceive of the
very nature of safe driving. A rigorous enforcement that forces one
to use a machine to regulate speed or to look at the speedometer more
frequently than the odometer does not necessarily make for a safe
driver.
The
authority of science is the most powerful that has ever been exercised
in the world. However stupid a man may be he can say ‘but science
established that’. Science is the ultimate authority. If we do not
bring personality back into science we may find that one day we are
simply just cogs in a machine that has encompassed us from our own
superficial intrigue for the external and our ignorance of the internal.
Our
longing for cinema, our longing for external stimulation of emotion,
co-incides with our objective approach to seeing everything from
the outside, no longer paying attention to our inner activity that
is indefinite by nature.
With
our willingness to participate in cinema with its safety of ‘unreal’
emotional evocation from beyond our real-life situation together with
our unconscious conditioning to distance ourselves from emotion, and
our tendency for objectivism. It is not surprising seeing a lack of
trust in our community and seemingly increasing hopelessness in resolving
issues.
Through
television media; this manipulation by mostly political and market
forces (both consciously sought and unconsciously received), we are
being programmed and emotionally overloaded day after day. We must
be more conscious of the selective mind numbing stories of inadequacy
and distrust.
If
objectivity rules the world, slang or the local melody within language
would only be there to serve as an indication of where one is from
(similar to that of British dialects indicating class), not to reveal
any underlying local spirit. News readers will ultimately give monotonic
rationalised orders and structures for life.
The
future of human ethical behaviour depends
on the power of moral intuition becoming stronger not just the instruction
set of moral sciences. Intuition is formed with emotion. Without emotional
clarity we cannot make decisions for ourselves.
Turn
off your TV & Live consciously.