Award for Booths supermarkets

Award for BOOTHS

Booths Supermarkets has been named as CAMRA’s Best Retail Chain 2005. Beer Buyer David Smith said, "We are delighted to have won the award. We work closely with our suppliers in order to offer the range, diversity and quality of the real ales we stock." West Cumbria’s only Booths outlet is in Keswick.

Retailers were judged on the following criteria:

•The range of bottle-conditioned products available
•The way in which they sell the beer
•Innovations in promoting Real Ale in a Bottle
•Helpfulness of staff
•Value for money

The awards form part of CAMRA’s ‘Real Ale in a Bottle’ Scheme, whereby Breweries can opt to use the "CAMRA says this is real ale" logo on their bottle labels of bottle-conditioned products to help differentiate it from pasteurised bottled ale substitutes. CAMRA hopes that within time the logo will become easily recognisable and consumers will be able to understand and identify the style of beer which they are drinking. The scheme was launched in August 2004, and during the first year 105 breweries (over two thirds of those eligible) have joined the scheme.