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The on-line prospectus for the official Diploma course |
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Copywriters are a special breed of people. They're skilled writers. They have an excellent standard of living. Their work is intellectually demanding. And they inhabit a glamorous world. Their work appears in glossy advertisements, in TV jingles, and in beautifully produced brochures. Most copywriters work unseen; and few people know them.
You could be part
of that world. CAN YOU WRITE? Copywriters need to condense a client's vague ideas into crisp copy. It's a skill that we can nurture. You also have to find clever ways to position a product. That, too, you can learn. If you can write (or you're prepared to learn), you can be a copywriter. And once you've learnt the secrets, you can write any kind of publicity material. Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving his check. Imagine getting paid for doing what you enjoy.
Who knows where it
could lead? Perhaps a top award at the glibly awards ceremony in New
York? Perhaps a phone call from a top advertising agency boss,
offering you a job? IS THERE MUCH COMPETITION? Unlike the world of creative writing, there's little competition - because there are few copywriters. A few copywriters work for big city advertising agencies; but most of us work freelance. We tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd have to charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed. Many client companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service.
And in provincial
cities and towns, many advertising agencies rely heavily on freelance
copywriters. That's because they don't have enough work to pay
someone full-time. HOW BUSY DO YOU WANT TO BE? Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn $100,100. There are very few costs. You need access to a PC and a phone. A fax machine or fax bureau is also useful. And that's really all you need. Some copywriters rarely even see clients - the work comes down the telephone or via the Internet! Virtually every cent you earn is profit.
If you'd like to
know more about enrolling on the Diploma course, click
here. |
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