The course is carefully designed to show you how to become a professional copywriter. It's structured to give you the right information when you need it. There is comprehensive documentation and specialist support material.
Your assignments will be marked by one of our experienced tutors. It means you your work is checked in a friendly and confidential atmosphere before being exposed to the outside world. And you can do the course by e-mail.
'The Diploma in Copywriting' course is a complete learning package. It is crammed full of information, tips and exercises. Everything is beautifully packaged to provide you with your own permanent reference library which you can consult long after completing the course.
Constructed by
copywriting experts, the course distills years of experience,
covering every kind of market and all types of publicity. And it
incorporates the most common questions and comments made by our
students. By taking this course, your success as a copywriter is
almost certain.
PERSONAL TO YOU
Your course is fully personalized. We carefully mark your assignments, and show you how to improve. We provide advice that you can't get anywhere else, and we give you the encouragement that you need to succeed.
The courses are based on the real world. By the end of the course, you'll have met all the main problems that a copywriter encounters. So you won't have any surprises when you face a client.
We even have a post-course service to help you get your copy right, and solve the problems you encounter. By getting a rapid response from us, you avoid the danger of errors in those all-important early assignments.
You also have two
advantages over copywriters who have learnt ‘on the job’.
They have rarely been taught the craft in a systematic way (so
they’re less professional); and they rarely know the full extent
of copywriting (such as how to create brand names).
EXCLUSIVE INFORMATION
The course gives you an invaluable insight into the copywriting world. You can't find these trade secrets disclosed anywhere else. The course is distilled from actual experience, to give you the answers to questions like:
-
What sort of organisation need copywriting?
- What should I
write: press releases, direct mail, or press ads?
- Where do I
find customers?
- How do I learn
about the client's product?
- How much do I charge?
- What paperwork
do I need?
- How do I write a radio commercial?
OUR STUDENTS' SUCCESSES
One student was asked to produce two short paragraphs on twelve different kitchen and bathroom ranges. He received $90 per range, thus earning $1,077 in just one evening.
Another course member now provides a monthly press release service for a local firm of lawyers. Every month she receives $1,224) for work that takes her less than two days.
These are typical
of the amazing rewards our students get from copywriting.
CHECK THE COURSE BENEFITS
Unlike other organisation, we provide complete coverage of the subject, and a full service.
There are ten
assignments for you to complete, and you get a free copywriter's
manual, not obtainable elsewhere. You’ll have unlimited access
to your US-based tutor, who will give you free advice and suggestions
on anything to do with copywriting, including your own work. You can
take as long as you want to complete the course, and we offer a
refund if you aren't delighted.
HOW LONG DOES THE COURSE TAKE?
You can complete the course in around nine months, depending on your other commitments. Some students do it faster, while others take longer. That's one advantage of distance learning. You can learn at your own speed, not at your teacher's.
And there's no time limit on the course. So if you need to be away for six months, you can do so without worrying.
WHEN YOU COMPLETE THE COURSE
Once you complete the course, you’ll receive your Diploma, which is a recognition of your skills and knowledge.
We also send information about your success to your local newspapers. That’s a good way of telling potential clients about your availability.
We’ll also put your name on our list of Approved Copywriters.
And if you
register with the Institute you can get continuing help after the course.
WHO ENROLLS ON THE COURSE?
All kinds of people decide to become a copywriter. But typically they are:
-
Writers seeking to put their writing skills to good use. They know that copywriting will always be in demand: a computer can't write advertisements and press releases.
- People in
advertising agencies, PR consultancies and client companies who want
to known more about the subject. They include copywriters,
secretaries, and even accountants.
- People who want to supplement their income by working from home. Many need to fit their work around other commitments.
WHAT YOU'LL LEARN FROM THE COURSE
By the end of the course, you'll have acquired the following skills:
-
You'll have learnt the skills of the copywriter's art.
- You'll know
how to create copy for all types of publicity.
- You'll know how to win business for yourself.
WHAT HAPPENS WHEN YOU FINISH THE COURSE?
Even when the
course ends, we can still continue to help you. On completing your
final assignment, we'll give you details of how you can get advice
and guidance from the Institute. When you go to see a client, or you
have a query, we'll be no further than your phone or fax.
YOUR QUALIFICATION
Students who
satisfactorily complete the course are awarded the Diploma in
copywriting, and are entitled to use the letters Dip.C (Inst.C). They
also receive the Institute's Diploma certificate. They're also
eligible to become full members of the Institute of Copywriting.
THE RIGHT COURSE FOR YOU
The Institute has
not accredited any other copywriting courses. We have not found any
that are as comprehensive or as effective. To avoid disappointment,
compare the list of benefits on the cover of this brochure.
IT’S TIME TO GET STARTED
Having read this far, you've got what it takes - motivation. Fill out the enrolment form now, because this is where the adventure and rewards begin. It's easy to start:
-
Complete the Enrolment Form. If you need help or information, write or phone the Institute. Post the form and payment to us.
- We’ll
send you the full course materials within 14 days.
- When you get
the course, read the first module. It’s laid out in an
easy-to-follow format. Then do the first assignment. It asks you
simply to describe your life, your interests and your aims. Send (or
e-mail) it to us for assessment. Your tutor will return it to you
with friendly advice and comments.
- Do the same for the other modules, until you reach the end of the course. By then, you'll probably be earning good money as a copywriter.
We look forward to
helping you succeed.
Please contact us at:
|
The Institute
of Copywriting |
|
