Electronic Prospectus for
the official Diploma course
from The Institute of Copywriting
This is a fairly long web page (We've got lots to
talk about!). You may want to download it for easier reading
Copywriters are a special breed of people. They're skilled writers. They have an excellent standard of living. Their work is intellectually demanding, and they inhabit a glamorous world.
Their work appears in glossy advertisements, in TV
jingles, and in beautifully produced brochures. But most work unseen,
and few people know them.
Condensing a client's vague ideas into crisp copy is a talent that's inside every writer. But you need the secrets of this course to bring out that skill.
If you can write (or you're prepared to learn), you can be a copywriter. Once you've learnt the secrets, you can write any kind of publicity material. That is why ‘Become a Copywriter’ is so useful: it will turn you into a professional copywriter.
Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving his cheque. Imagine getting paid for doing what you enjoy.
Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at Monte Carlo? Perhaps a phone call from a top advertising agency boss, offering you a job?
Unlike the world of publishing, there is little competition - because there are few copywriters. A few copywriters work for big city advertising agencies; but most work freelance.
The big ad agencies don't tackle small jobs. They would have to charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed.
Many companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service.
Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn UK £25,000 (US $41,000).
There are very few costs. You need access to a typewriter or word processor and a phone. A fax machine or fax bureau is also useful. And that's really all you need. Some copywriters rarely even see clients - the work comes down the telephone or over the Net! Virtually every penny you earn is profit.
The course is carefully designed to show you how to become a professional copywriter. It's structured to give you the right information when you need it. There is comprehensive documentation and specialist support material.
Your assignments will be marked by one of our experienced tutors. It means you your work is checked in a friendly and confidential atmosphere before being exposed to the outside world. And you can do the course by e-mail.
'Become a Copywriter' is a complete learning package. It is crammed full of information, tips and exercises. Everything is beautifully packaged to provide you with your own permanent reference library which you can consult long after completing the course.
Constructed by copywriting experts, the course distils years of experience, covering every kind of market and all types of publicity. And it incorporates the most common questions and comments made by our students. By taking this course, your success as a copywriter is almost certain.
Want to know more about the Institute? Click here.
Your course is fully personalised. We carefully mark your assignments, and show you how to improve. We provide advice that you can't get anywhere else, and we give you the encouragement that you need to succeed.
The courses are based on the real world. By the end of the course, you'll have met all the main problems that a copywriter encounters. So you won't have any surprises when you face a client.
We even have a post-course service to help you get your copy right, and solve the problems you encounter. By getting a rapid response from us, you avoid the danger of errors in those all-important early assignments.
You also have two advantages over copywriters who have learnt ‘on the job’. They have rarely been taught the craft in a systematic way (so they’re less professional); and they rarely know the full extent of copywriting (such as how to create brand names).
The course gives you an invaluable insight into the copywriting world. You can't find these trade secrets disclosed anywhere else. The course is distilled from actual experience, to give you the answers to questions like:
What sort of organisations need copywriting?
One student was asked to produce two short paragraphs on twelve different kitchen and bathroom ranges. He received UK £55/US $90 per range, thus earning UK £660/US $1,077 in just one evening.
Another course member now provides a monthly press release service for a local firm of lawyers. Every month she receives UK £750/US $1,224 for work that takes her less than two days.
These are typical of the amazing rewards our students
get from copywriting.
Unlike other organisations, we provide complete coverage of the subject, and a full service.
There are ten assignments for you to complete, and you
get a free copywriter's manual, not obtainable elsewhere. You’ll
have unlimited access to your tutor, who will give you free advice
and suggestions on anything to do with copywriting, including your
own work. You can take as long as you want to complete the course,
and we offer a refund if you aren't delighted.
Once you complete the course, you’ll receive your Diploma, which is a recognition of your skills and knowledge. We also send information about your success to your local newspapers. That’s a good way of telling potential clients about your availability. We’ll also put your name on our list of Approved Copywriters. And if you register with the Institute you can get continuing help after the course.
Want to check out the course
contents? Click here.
All kinds of people decide to 'Become a Copywriter'. But typically they are:
Writers seeking to put their writing skills to good
use. They know that copywriting will always be in demand: a computer
can't write advertisements and press releases.
WHAT'S IN YOUR PACK? Click here!
WHAT YOU'LL LEARN FROM THE COURSE
By the end of the course, you'll have acquired the following skills:
You'll have learnt the skills of the copywriter's art.
WHAT HAPPENS WHEN YOU FINISH THE COURSE?
Even when the course ends, we can still continue to help you. On completing your final assignment, we'll give you details of how you can get advice and guidance from the Institute. When you go to see a client, or you have a query, we'll be no further than your phone or fax.
Students who satisfactorily complete the course are awarded the Diploma in copywriting, and are entitled to use the letters Dip.C (Inst.C). They also receive the Institute's Diploma certificate. They're also eligible to become full members of the Institute of Copywriting.
THE RIGHT COURSE FOR YOU
The Institute has not accredited any other copywriting
courses. We have not found any that are as comprehensive or as
effective. To avoid disappointment, compare the list of benefits on
the cover of this brochure.
Having read this far, you've got what it takes - motivation. Fill out the enrolment form now, because this is where the adventure and rewards begin. It's easy to start:
Complete the Enrollment
Form. If you need help or information,
write or phone the Institute. Post the form and payment to us.
We look forward to helping you succeed.
Institute of Copywriting
Honeycombe House, Bagley, Wedmore, Somerset BS28 4TD, UK
Tel: (01934) 713563. Fax: (01934) 713492
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