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The on-line prospectus for the official Diploma course |
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COPYWRITERS ARE SPECIAL
Their work appears in glossy advertisements, in TV jingles, and in beautifully produced brochures. (OK, we also produce a lot of ordinary stuff, as well. But we don't tell anyone). Most copywriters work unseen; and few people know them. You could be part of that world.
CAN YOU WRITE? Copywriters need to condense a client's vague ideas into crisp copy. It's a skill that can be nurtured. You also have to find clever ways to position a product. That, too, can be learnt. If you can write (or you're prepared to learn), you can be a copywriter. And once you've learnt the secrets, you can write any kind of publicity material. Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving his cheque. Imagine getting paid for doing what you enjoy. Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at Monte Carlo? Perhaps a phone call from a top advertising agency boss, offering you a job?
IS THERE MUCH COMPETITION? Unlike the world of creative writing, there's little competition - because there are few copywriters. A few copywriters work for big city advertising agencies; but most of us work freelance. We tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd have to charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed. Many client companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service. And in provincial cities and towns, many advertising agencies rely heavily on freelance copywriters. That's because they don't have enough work to pay someone full-time.
HOW BUSY DO YOU WANT TO BE? Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn UK £25,000 (US $41,000). There are very few costs. You need access to a typewriter or word processor and a phone. A fax machine or fax bureau is also useful. And that's really all you need. Some copywriters rarely even see clients - the work comes down the telephone or over the Net! Virtually every penny you earn is profit.
To find out more
about the course, click here. |
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Copywriters
are a special breed of people. They're skilled writers. They have an
excellent standard of living. Their work is intellectually demanding.
And they inhabit a glamorous world.
