What kind of writing do you need?
Back to the Tips	This checklist covers some of the points you should consider when preparing to write copy. What is the most important point to convey? What other points do you want to cover? In what form will the writing appear (direct mail, leaflet, window display)? What benefits are you offering? How much detail do you need to provide? Where does this writing fit in the overall selling process? Is it the first communication? Or is it in response to an advertisement? Do you have all the background information you need? What should your writing achieve? Should it change opinions or make a sale? How does the writing take the reader to the next stage? Is there a coupon or a sales hot-line?