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The Institutes tutors are full-time copywriters, who bring their on-the-job experience to the course. You'll get advice directly from active practitioners - not armchair theorists. They've worked for big advertising agencies, on accounts like Mars and Woolworth. They've also worked directly for big-name clients, and for smaller ad agencies in the provinces - so they understand the needs of low-budget clients.
The Institute is wholly financed by
its members, from its courses and subscriptions, from lectures and
published material. It serves to bring together all kinds of
copywriters, both novices and long-standing experts. |
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